The cornerstone of an internal communication plan is the employee newsletter. Newsletters are vehicles of effective communication between management and employees; for employee bonding across the entire spectrum of the organisation.
Internal newsletters usually keep employees abreast of the latest developments within the company in terms of various product and services, new business policies and regulations, upcoming events, news on achievement, etc. And, of course, news and views of employees and their families, that are of interest and that help bonding as a family.
Professionally managed companies hire the expertise of reputed communication agencies to help them in bringing out effective newsletters. The agency, in a way, assists the top management in creating eloquently worded, attractively designed communication tool. Electronic newsletters are also being used nowadays as the second format.
Many-a-times a company creates its own internal newsletter, assigning the task to its human resource or marketing services department. Although this may save the company some money, but in terms of the quality of the output one can clearly see that the newsletters that have been generated by professional agencies are far superior to those that have been created internally. This is mainly because the staff associated with the exercise does not have the necessary expertise when it comes to newsletter creation.
Rich content, smooth reading flow and variety of subjects are important for the newsletter to be a success. Moreover, a printed newsletter especially that in 4 colours, ideated, developed, rewritten and created by a communications agency, is a recipe for instant success and, thereby, an effective medium of communication. Such a tool, when published consistently, over a period of time, helps strengthen the corporate image.
A poorly created newsletter fails not only as a proposition but also as a poor corporate image building tool.
In a nutshell, a business must be able to show value and quality in all its communication endeavors. And an internal newsletter is an important entity in the entire communication plan.
